The $16 Taco: Contested Geographies of Food, Ethnicity, and Gentrification

Book Talk with Dr. Pascale Joassart-Marcelli


1 p.m., Nov. 12, 2021

This Book Talk was presented by Dr. Pascale Joassart-Marcelli to discuss her Book, The $16 Taco: Contested Geographies of Food, Ethnicity, and Gentrification and was presented on Friday, November 12, 2021. 

The $16 Taco focuses on the role of food in transforming urban landscapes. Drawing on extensive fieldwork in San Diego, Pascale Joassart-Marcelli documents the evolution of Barrio Logan, City Heights, and Southeastern San Diego’s foodscape away from serving the needs of longtime minoritized residents to pleasing the tastes of wealthier and whiter newcomers in search of “authenticity.”

Pascale Joassart-Marcelli is Professor of Geography and Director of the interdisciplinary Food Studies and Urban Studies programs at San Diego State University where she has been teaching courses such as Geography of Cities, Geography of Food, Food Justice, Feeding the World, and Food, Place, and Culture.

Below is the full video of the talk.